{"id":6537,"date":"2026-07-16T10:30:00","date_gmt":"2026-07-16T10:30:00","guid":{"rendered":"https:\/\/sandpointrealtyidaho.com\/blog\/2026\/07\/16\/14-years-running-why-real-estate-is-still-americas-favorite-investment\/"},"modified":"2026-07-16T10:30:00","modified_gmt":"2026-07-16T10:30:00","slug":"14-years-running-why-real-estate-is-still-americas-favorite-investment","status":"publish","type":"post","link":"https:\/\/sandpointrealtyidaho.com\/blog\/2026\/07\/16\/14-years-running-why-real-estate-is-still-americas-favorite-investment\/","title":{"rendered":"14 Years Running: Why Real Estate Is Still America\u2019s Favorite Investment"},"content":{"rendered":"<body>\n<div><img data-recalc-dims=\"1\" decoding=\"async\"  src=\"https:\/\/i0.wp.com\/sandpointrealtyidaho.com\/blog\/wp-content\/uploads\/2026\/07\/Header-Image-GettyImages-946585560-original.png?w=1220&#038;ssl=1\" alt=\"14 Years Running: Why Real Estate Is Still America\u2019s Favorite Investment Simplifying The Market\" loading=\"lazy\" style=\"display: block; margin-bottom: 5px; clear: both; max-width: 100%;\">\n<p>Quick gut reaction. Which investment do Americans trust more than stocks, gold, savings accounts, and bonds? The answer hasn\u2019t changed in 14 years.\u00a0<\/p>\n<p>It\u2019s real estate. And this year, that answer comes with even more conviction behind it. New data shows people aren\u2019t just saying homeownership is a smart move, they\u2019re feeling better about it than they have in years. Let\u2019s dig into why.<\/p>\n<h4><strong>Real Estate Takes the Top Spot \u2013 Again<\/strong><\/h4>\n<p>Every year, <em>Gallup<\/em> asks Americans to name the best long-term investment. And for the <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/news.gallup.com\/poll\/1711\/stock-market.aspx\">14th<\/a> year in a row, real estate came out on top (<em>see graph below<\/em>):<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/sandpointrealtyidaho.com\/blog\/wp-content\/uploads\/2026\/07\/20260716-Real-Estate-Remains-original.png?w=1220&#038;ssl=1\" alt=\"a graph of different colored lines\" style=\"width: 100%; height: auto; display: block;\" loading=\"lazy\"><\/p>\n<p><strong>That\u2019s not a fluke or a hot streak. That\u2019s 14 straight years of beating out stocks, gold, and everything else.<\/strong><\/p>\n<p>Think about everything that\u2019s happened in that stretch \u2013 rising rates, market swings, election years, you name it. Through all of it, Americans kept picking real estate. That kind of staying power says something about how people view homeownership \u2013 and it makes sense. Historically, it\u2019s one of the best ways to build wealth in this country.<\/p>\n<p>As Michelle Egan, Head of Credit Solutions, Impact Finance at <em>JPMorgan Chase<\/em>, <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.jpmorganchase.com\/impact\/financial-health-wealth-creation\/securing-your-legacy-homeownership-foundation-to-generational-wealth-building\">explains<\/a>:<\/p>\n<blockquote>\n<p><em>\u201c<\/em><strong><em>Owning a home has long been considered one of the most reliable ways to build wealth.<\/em><\/strong><em> Beyond providing shelter, a home is a valuable asset that can appreciate over time, build equity, and serve as a financial resource for generations.\u201d<\/em><\/p>\n<\/blockquote>\n<p>Now, you may have seen chatter online saying home prices are falling and wondered if that changes the math. It really shouldn\u2019t. Nationally, home prices are still rising \u2013 just at a slower pace than a few years ago.<\/p>\n<p>Yes, some local markets are seeing slight dips, but those dips are small compared to how much home values have grown over the <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.keepingcurrentmatters.com\/2026\/04\/23\/3-things-that-are-not-going-to-happen-in-todays-housing-market\/\">past 5 years<\/a>. Generally speaking, <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.keepingcurrentmatters.com\/2026\/05\/18\/are-home-prices-going-to-fall\/\">home prices<\/a> almost always rise. As long as you plan to live there for a good length of time, you should still have the chance to build equity.<\/p>\n<h4><strong>More People Say Buying Beats Renting<\/strong><\/h4>\n<p>And while it\u2019s true homeownership has been seen as a worthwhile pursuit for years now, something interesting is happening. It may actually be gaining a bit more popularity again.<\/p>\n<p>According to <em>Bank of America<\/em>\u2018s latest <em>Homebuyer Insights Report<\/em>, 53% of people now say it\u2019s better to buy a home than to rent or move in with family. <strong>That\u2019s the first time buying has taken the lead since 2023<\/strong> (<em>see graph below<\/em>):<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/sandpointrealtyidaho.com\/blog\/wp-content\/uploads\/2026\/07\/20260716-For-the-First-Time-original.png?w=1220&#038;ssl=1\" alt=\"a graph of a number of green and orange bars\" style=\"width: 100%; height: auto; display: block;\" loading=\"lazy\"><\/p>\n<p>In that same report, here are a few other signals that confidence in homeownership is on the rise:<\/p>\n<ul style=\"list-style-type: disc; margin-left: 1rem;\">\n<li>\n<p>90% of people say a home is a valuable investment, up from 79% just last year.<\/p>\n<\/li>\n<li>\n<p>And 94% say owning a home provides stability, up from 83% the year prior.<\/p>\n<\/li>\n<\/ul>\n<p>Those are relatively big jumps in a short amount of time. And here\u2019s what may be driving it.<\/p>\n<h4><strong>It\u2019s About More Than Money<\/strong><\/h4>\n<p>Sure, affordability is still tight and some markets are still hard to break into, but that hasn\u2019t changed what people feel about homeownership as a goal. And the reason why is simple \u2013 it\u2019s not just a financial decision. It\u2019s a lifestyle choice.<\/p>\n<p>A home pays you back in ways stocks never could. As Sheharyar Bokhari, Principal Economist at <em>Redfin<\/em>, says:<\/p>\n<blockquote>\n<p><em>\u201c<\/em><strong><em>For many homeowners, a home is more than a place to sleep and store belongings\u2014it\u2019s a reflection of who they are.<\/em><\/strong><em> Homeownership can help people put down roots, build relationships and create a space that feels uniquely their own.\u201d<\/em><\/p>\n<\/blockquote>\n<p>You can\u2019t get that from a brokerage account. A home is the one investment that grows your wealth <em>and<\/em> gives you a place to build your life. And that means something.<\/p>\n<h3>Bottom Line<\/h3>\n<p>For 14 years straight, Americans have called real estate the best long-term investment, and confidence in owning a home is on the rise. If you\u2019ve been weighing whether buying is worth it, connect with a local real estate agent and talk through what that first step could look like for you.<\/p>\n<\/div>\n\n<\/body>","protected":false},"excerpt":{"rendered":"<p>Quick gut reaction. Which investment do Americans trust more than stocks, gold, savings accounts, and bonds? The answer hasn\u2019t changed in 14 years.\u00a0 It\u2019s real estate. And this year, that answer comes with even more conviction behind it. New data shows people aren\u2019t just saying homeownership is a smart move, they\u2019re feeling better about it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6538,"comment_status":"registered_only","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[12],"tags":[29,27,20,18,28],"class_list":["post-6537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-insight","tag-idaho-real-estate","tag-north-idaho-homes","tag-rain-silverhawk","tag-real-estate","tag-sandpoint-idaho"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Quick gut reaction. 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