{"id":5974,"date":"2025-09-08T10:30:00","date_gmt":"2025-09-08T10:30:00","guid":{"rendered":"https:\/\/sandpointrealtyidaho.com\/blog\/2025\/09\/08\/why-50-of-homes-are-selling-for-under-asking-and-how-to-avoid-it\/"},"modified":"2025-09-08T10:30:00","modified_gmt":"2025-09-08T10:30:00","slug":"why-50-of-homes-are-selling-for-under-asking-and-how-to-avoid-it","status":"publish","type":"post","link":"https:\/\/sandpointrealtyidaho.com\/blog\/2025\/09\/08\/why-50-of-homes-are-selling-for-under-asking-and-how-to-avoid-it\/","title":{"rendered":"Why 50% of Homes Are Selling for Under Asking and How To Avoid It"},"content":{"rendered":"<body>\n<div><img data-recalc-dims=\"1\" decoding=\"async\"  src=\"https:\/\/i0.wp.com\/sandpointrealtyidaho.com\/blog\/wp-content\/uploads\/2025\/09\/20250908-Blog-Header-Image-original.png?w=1220&#038;ssl=1\" alt=\"Why 50% of Homes Are Selling for Under Asking and How To Avoid It Simplifying The Market\" loading=\"lazy\" style=\"display: block; margin-bottom: 5px; clear: both; max-width: 100%;\">\n<p>If your selling strategy still assumes you\u2019ll get multiple offers over asking, it\u2019s officially time for a reset. That frenzied seller\u2019s market is behind us. And here are the numbers to prove it.\u00a0<\/p>\n<h4><strong>From Frenzy to \u201cNormal\u201d<\/strong><\/h4>\n<p><strong>Right now, about 50% of homes on the market are selling for less than their asking price, according to the latest data from <em>Cotality<\/em><\/strong>.<\/p>\n<p>But that isn\u2019t necessarily bad news, even if it feels like it. Here\u2019s why. The wild run-up over the last few years was never going to be sustainable. The housing market needed a reset, and data shows that\u2019s exactly what\u2019s happening right now.<\/p>\n<p>The graph below uses data from <em>Zillow <\/em>to show how this trend has shifted over time. Here\u2019s what it tells us:<\/p>\n<ul>\n<li><strong>2018\u20132019:<\/strong> 50\u201355% of homes sold under asking. That was the norm.<\/li>\n<li><strong>2021\u20132022: <\/strong>Only 25% sold under asking, thanks to record-low rates and intense buyer demand.<\/li>\n<li><strong>2025: <\/strong>50% of homes are selling below asking. That\u2019s much closer to what\u2019s typical in the housing market.<\/li>\n<\/ul>\n<h4><strong><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/sandpointrealtyidaho.com\/blog\/wp-content\/uploads\/2025\/09\/20250908-Almost-Half-of-Homes-Are-Selling-Below-Asking-Price-original.png?w=1220&#038;ssl=1\" style=\"width: 100%; height: auto; display: block;\" loading=\"lazy\">Why This Matters If You\u2019re Selling Your House<\/strong><\/h4>\n<p><strong>In this return to normal, your pricing strategy is more important than ever<\/strong>.<\/p>\n<p>A few years ago, you could overprice your house and still get swarmed with offers. But now, buyers have more options, tighter budgets, and less urgency.<\/p>\n<p>Today, your asking price can be make or break for your sale, especially right out of the gate. Your first two weeks on the market are the most important window because that\u2019s when the most serious buyers are paying attention to your listing. Miss your price during that crucial period, and your sale will grind to a halt. Buyers will look right past it. And once your listing sits long enough to go stale, it\u2019ll be hard to sell for your asking price.<\/p>\n<h4><strong>The Ideal Formula<\/strong><\/h4>\n<p>Basically, sellers who cling to outdated expectations end up dealing with <a href=\"https:\/\/www.simplifyingthemarket.com\/2025\/06\/24\/why-your-homes-asking-price-matters-more-today-infographic\/?a=783612-02a11606fc81d6a6e402d49bc5bfe20b\" rel=\"noopener noreferrer\" target=\"_blank\">price cuts<\/a>, lower offers, and a longer time just sitting on the market. But homeowners who understand what\u2019s happening are still winning, even today.<\/p>\n<p>Because that stat about 50% of homes selling for under asking also means the other half are selling <em>at or above<\/em> \u2013 as long as they\u2019re priced right from the start.<\/p>\n<p>So, how do you set yourself up for success? Do these 3 things:<\/p>\n<ol>\n<li><strong>Prep your house. <\/strong>Tackle essential repairs and touch-ups <em>before <\/em>you list. If your house looks great, you\u2019ll have a better chance to sell at (or over) your asking price.<\/li>\n<li><strong>Price strategically from day one.<\/strong> Don\u2019t rely on what nearby homes are <em>listed<\/em> for. Lean on your agent for what they\u2019ve <em>actually sold<\/em> for. And price your house based on that.<\/li>\n<li><strong>Stay flexible.<\/strong> Be ready to negotiate. And know that it doesn\u2019t always have to be on price. It may be on repairs, closing costs, or some other detail. But know this: today\u2019s serious buyers expect some <a href=\"https:\/\/www.simplifyingthemarket.com\/2025\/08\/12\/what-you-need-to-know-about-concessions\/?a=783612-02a11606fc81d6a6e402d49bc5bfe20b\" rel=\"noopener noreferrer\" target=\"_blank\">give-and-take<\/a>.<\/li>\n<\/ol>\n<p>If you want your house to be one that sells for at (or even more than) your asking price, <strong>it\u2019s time to plan for the market you\u2019re in today \u2013 not the one we saw a few years ago. <\/strong>And that\u2019s exactly why you need a stand-out <a href=\"https:\/\/www.simplifyingthemarket.com\/2025\/08\/07\/why-selling-without-an-agent-can-cost-you-more-than-you-think\/?a=783612-02a11606fc81d6a6e402d49bc5bfe20b\" rel=\"noopener noreferrer\" target=\"_blank\">local agent<\/a>.<\/p>\n<h3>Bottom Line<\/h3>\n<p><strong>You don\u2019t want to fall behind in this market.<\/strong><\/p>\n<p>So, talk to an agent about what buyers in your area are paying right now. With their expertise and a strategy that gets your house noticed in those crucial first two weeks, anything is possible.<\/p>\n<p><strong>Want to know what your house would sell for?<\/strong><\/p>\n<\/div>\n\n<\/body>","protected":false},"excerpt":{"rendered":"<p>If your selling strategy still assumes you\u2019ll get multiple offers over asking, it\u2019s officially time for a reset. That frenzied seller\u2019s market is behind us. And here are the numbers to prove it.\u00a0 From Frenzy to \u201cNormal\u201d Right now, about 50% of homes on the market are selling for less than their asking price, according [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5975,"comment_status":"registered_only","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[12],"tags":[29,27,20,18,28],"class_list":["post-5974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-insight","tag-idaho-real-estate","tag-north-idaho-homes","tag-rain-silverhawk","tag-real-estate","tag-sandpoint-idaho"],"aioseo_notices":[],"acf":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/sandpointrealtyidaho.com\/blog\/wp-content\/uploads\/2025\/09\/20250908-Blog-Header-Image-original.png?fit=750%2C410&ssl=1","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pdz2Zu-1ym","_links":{"self":[{"href":"https:\/\/sandpointrealtyidaho.com\/blog\/wp-json\/wp\/v2\/posts\/5974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandpointrealtyidaho.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandpointrealtyidaho.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandpointrealtyidaho.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sandpointrealtyidaho.com\/blog\/wp-json\/wp\/v2\/comments?post=5974"}],"version-history":[{"count":0,"href":"https:\/\/sandpointrealtyidaho.com\/blog\/wp-json\/wp\/v2\/posts\/5974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sandpointrealtyidaho.com\/blog\/wp-json\/wp\/v2\/media\/5975"}],"wp:attachment":[{"href":"https:\/\/sandpointrealtyidaho.com\/blog\/wp-json\/wp\/v2\/media?parent=5974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandpointrealtyidaho.com\/blog\/wp-json\/wp\/v2\/categories?post=5974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandpointrealtyidaho.com\/blog\/wp-json\/wp\/v2\/tags?post=5974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}