Thanks to Aura Alex and Anna Banana Kruchten Phoenix Broker for hostingJanuary 2023 Challenge: Sharing Your Marketing Tips For Real Estate BusinessMarketing in today\u2019s world incorporates many techniques and platforms and is extensive.\u00a0 For decades I have been lucky enough to get incredible traction on every new listing.\u00a0 I have often had people mention to me the first time we meet that they see my name and listings everywhere.\u00a0 Our careers rely on how much money, time, and energy we put into marketing.\u00a0Think about all those things that we are marketing every single day.\u00a0We market our home listings to find that perfect buyer.We market ourselves to stand out in the crowd of real estate agents.\u00a0We market our local areas to show people why we love where we live.We market our personal values to convey to a stranger we can be trusted with one of the biggest events in their life.\u00a0In real estate there are tons of things we do everyday like buying ads online and in print, just listed postcards, social media postings, mailings, door knocking, phone calls but I would like to concentrate of some of the basic building blocks of marketing.\u00a0 These are the things that bring agents the most success and that wont break the bank.\u00a0One of the strongest marketing spheres you will ever have are those people that already know you, like you and trust you.\u00a0 Mark McInnes has been my mentor for years and has that grand ability to see where I am derailing and the advice on how to make me get back on track. \u00a0\u00a0I remember a time I was spending a ton of time with cold calls and money trying to generate fresh leads.\u00a0 \u00a0Mark McInnes sat me down and talked to me about the huge amount of people I have worked with in the past and many of which I had lost contact with over the years.\u00a0 Part of me was embarrassed for letting these people that were so important to me \u00a0slip away and I used the excuse that too much time had passed. \u00a0In short, he told me to stop making excuses.\u00a0 He encouraged me to reconnect with as many as I could and commit to staying in contact with them.\u00a0 It was one of the most rewarding experiences I could have ever had. \u00a0Not only did I cherish the reconnection but I almost instantly got new listings and sales.\u00a0 I still contact them all once a month with a feel good story, a birthday wish, a simple catch up on life.\u00a0 These people keep me top of mind and tell their friends, family, coworkers and neighbors about me when they need a real estate agent that will take good care of them.\u00a0 This is the gold card of marketing that money can\u2019t buy.\u00a0

Who do you know that I should know.\u00a0 Networking is a huge key to marketing.\u00a0 \u00a0It doesn\u2019t take money just effort.\u00a0 I am a matchmaker,\u00a0 I match referral agents, clients, and services all the time.\u00a0 I match client needs with people with a solution. Last year I had a client that needed to fix a couple of pieces of siding and I matched them up with someone I knew that had extra matching siding at their house. Now those two are friends and they meet up for lunch once a week and I have had 3 referrals from them. \u00a0I network with agents all across the country and when I have a client moving to another state I start matching them up to the agent I know will take care of them.\u00a0 \u00a0When you take a listing go meet the neighbors.\u00a0 They might just know someone that they would love to have as a neighbor.\u00a0 \u00a0Those connections and relationships help build me up as a go to resource and in turn helps me build connections all the time.\u00a0Active Rain has Google juice.\u00a0 Did you know that when you post a blog on active rain you can find it on google almost immediately?\u00a0 \u00a0There is no quicker way to advertise a listing, promote your brand, get help, promote yourself as a resource, bring your area into the limelight.\u00a0 Take it one step further and make sure that every blog post is shared on your website and social media like facebook, linked in, pinterest, Instagram.If it exists someone has made a video about it. Why not let it be you?Youtube videos and shorts, TikTok, Instagram reels, facebook video, vimeo are all huge marketing platforms that put you in front of millions of people.\u00a0 You may not be comfortable being on camera or learning videography skills but it is well worth getting out of your comfort zone.\u00a0 There are a zillion things you can do a video about that will help someone get a prospective on the area, buying or selling a home or why you are the right agent for the job.\u00a0